Maxwell Finn – Facebook Ad IQ Academy

Building Your Foundation

75:13

• The Facebook Pixel
• Advanced Custom Audiences
• Competition Spying
• Closer Look At Behavioral And Demographic Targeting Options
• Setting Up Automation Rules
• Creative and Copy Inspiration and Testing

Ad Type Breakdown

50:20

• Creating Canvas Ads
• Creating Collection Ads
• Creating Offer Ads
• Creating Sponsored Message Ads
• Intro To Dynamic Product Ads
• Product Catalog & DPA Feed Creation
• Creating Dynamic Product Ads

Data Is King

73:45

• Knowing Your Numbers With Reports
• Deep Dive Into Reporting
• Facebook Analytics
• Using UTMs For Better Tracking

My Funnels & Advanced Strategies

196:11

• Selling With Facebook Live
• The Free + Shipping Funnel Part 1
• The Free + Shipping Funnel Part 2
• Smart From Scratch Course Launch Strategy Part 1
• Smart From Scratch Course Launch Strategy Part 2
• Smart From Scratch Course Launch Strategy Part 3
• The Foundation Of All My Facebook Campaigns
• Video Ad Funnel
• The Thank You Ad
• Turning Photos Into Videos
• The Post Purchase Retargeting Funnel
• Overwhelming Value Lead Gen Campaign
• Kevin Harrington Lead Generation Campaign

The Future Is Messenger

47:19

• Getting Started With Messenger
• Messenger Automation
• Growing Your Messenger Audience

Profitably Scaling

34:55

• Intro To Manual Bidding
• Manual Bidding Part 2
• The 20% Scaling Rule

Power Tools

27:09

• ConnectRetarget
• Sniply
• CartHook
• Zipify Pages

Bonuses!

• 6 Facebook Ads You Need To Run
• My Presentation For Ezra Firestone’s Ecom Allstars Event

Funnel Blueprints

• The Gold Standard
• Cold Traffic
• Manual Bidding
• Free + Shipping

Facebook Lives

415:52

• How to have great brand identity!
• How target audience about woman fitness apparel!
• Analyzing our killer free + shipping funnel! ??
• Testing out Facebook’s new Live Audio feature!
• Facebook’s Brand New Ad Account Overviews
• Weekly Facebook Live Q&A!
• Canvas Ad ➡ Shopify checkout ➡ CartHook upsell sequence
• Created a new campaign for Pat Flynn’s podcasting course that produced over $80,000 in sales on less than $10,000 in spend.
• What’s the best way to generate high-quality applications through Facebook ads?
• Is there a way to report/segment purchases for a specific product within FB reporting?
• Facebook Ad IQ Weekly Live Q&A!
• ? Weekly Facebook Live Q&A!
• Take 2…how to link you page to your group
• So, I’ve put up the ad, targeted the interests and all the details, set it to $5/day budget and then… What do we do?
• Facebook’s new analytics platform makes identifying winning audiences so much easier! Are you using it?
• Weekly FB Live Q&A! Topics include leveraging 3rd party content for your ads and post purchase retargeting.
• “A local dentist/chiropractor/ car dealer gives you a $100-200 budget to test out FB ads, based on which they will hire you or not going forward. How would you structure the campaign?”
• How to spend wisely! -FB Live