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[Download Now] Dan Carlton – The Inspired Creative Brief

(6 customer reviews)

Original price was: $187.00.Current price is: $48.00.

Product Delivery – You will receive Content Access Via Email.
Email – [email protected]

Description

[Download Now] Dan Carlton – The Inspired Creative Brief

PLEASE CHECK ALL CONTENTS HERE:

Salepage_https://planneru.teachable.com/p/the-inspired-creative-brief
Archive: https://archive.fo/pCrtT

You’ve seen creative briefs and probably written your fair share. After defining the role of the creative brief and providing tried-and-true brief templates, this course will quickly move beyond the basics and reveal frameworks and models for generating compelling proposition statements as well as writing tips and tricks for authoring a brief that ignites a fire in the bellies of creative teams.

WHY THIS IS IMPORTANT

The creative brief often represents the culmination of a strategist’s thinking. While it needs to be comprehensive and thorough, it also needs to be succinct and inspiring. In this course, we’ll cover all aspects of creative briefs and the creative briefing process with an emphasis on specific tools, templates and frameworks that can dramatically improve anyone’s brief writing skills immediately.

THIS COURSE IS FOR YOU IF…

You’ve looked at every Slideshare presentation you can find on brief writing but still have unanswered questions.

You’ve found there’s tons of information about what a good brief is but are still struggling to understand exactly how to write killer briefs more consistently.

You’ve downloaded dozens of creative brief templates from other agencies but are interested in how to best fill out all those boxes.

You’ve overhauled your agency’s briefing template but still aren’t getting consistently great briefs.

You’ve found examples of good briefs online but not bad briefs and how to turn them into good briefs.

You’ve gotten to a good place with your brief writing skills but you’re looking for tricks and shortcuts that can help you generate better ideas more quickly and easily.

WHAT TO EXPECT

There are five sessions within this course, each providing detailed instruction on an important part of the brief writing process.

I. THE ROLE OF THE CREATIVE BRIEF: The three primary functions of a creative brief / What creative teams want in a brief / What a brief should and shouldn’t be / The five sins of brief writing

II. DEFINING THE BUSINESS PROBLEM: The art of defining a business problem / The 20 questions to ask when starting a project / Tapping into free resources to gather background information / Conducting a gap analysis / Pulling apart the symptom from the disease / Prioritizing which business problem to solve first

III. DEVELOPING A PROPOSITION: Using a Proposition Wheel to brainstorm potential proposition statements / Developing a Creative Brief Prototypes / Evaluating the merits of the proposition statement

IV. WRITING THE BRIEF: Understanding the 7 most important brief questions / The difference among a descriptive, promissory and invitational key idea statement / When to use a literal versus a figurative key idea statement

V. ORCHESTRATING THE BRIEFING: How to establish rapport with creative teams / Designing the briefing to align with your creative team’s unique learning style / Using DIY design and animation tools to bring the brief to life / How to provide creative feedback without destroying trust


Format: Video course

Structure: Five video sessions over the course of five days

Time Commitment: 20-30 minutes per day


OFFICE HOURS

Anyone – a current student or a prospective one – is invited to set up a 15-minute phone call if there is a question about course material; an inquiry for custom, on-site training for your company; or a desire to discuss and work through a project you’re currently working on. So let’s talk! Click here to find and book a time.

 

Course Curriculum

The Role of the Creative Brief
  • Start

    Course Introduction

  • Start

    Session 1: The Role of the Creative Brief (20:45)

  • Start

    Download: Examples of Bad Briefs

Defining the Business Problem
  • Start

    Session 2: Defining the Business Problem (21:13)

  • Start

    Download: List of Kickoff Questions

  • Start

    Download: Sleuthing Tips

  • Start

    Download: The 5 Whys Worksheet

Developing a Proposition
  • Start

    Session 3: Developing a Proposition (17:56)

  • Start

    Download: Proposition Wheel Worksheet

  • Start

    Download: Creative Brief Prototype Worksheet

Writing the Brief
  • Start

    Session 4: Writing the Brief (22:01)

Orchestrating the Briefing
  • Start

    Session 5: Orchestrating the Briefing (12:05)

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from imcourse.net.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!

6 reviews for [Download Now] Dan Carlton – The Inspired Creative Brief

  1. Matthew Thomas (verified owner)

    The course materials were top-notch. Excellent quality!

  2. Christopher Barnes (verified owner)

    The examples provided were very helpful in understanding the concepts.

  3. Henry (verified owner)

    I appreciated the real-world applications included in the course.

  4. Joshua Collins (verified owner)

    Great pacing and easy to follow. Perfect for busy professionals.

  5. Anthony (verified owner)

    I learned a lot from this course. Highly recommend!

  6. Patrick (verified owner)

    Good quality.

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