In support of independent operators during these challenging times, Heinz Ketchup created a program called Heinz Helps. Aimed at providing a much-needed post-pandemic financial boost, Heinz customers from across Canada were given a chance to win $20,000. In order to compete, they needed to rally support from their customers, asking them to vote for their restaurant. The independent operation with the highest votes in their region received the prize money. Heinz Helps awarded $20,000 to five deserving winners (one per region).