SEMPO Institute – Insider’s Guide to Search Marketing

The Insider’s Guide to Search Marketing gets you the knowledge you need to start your career in this growing field. The tools and references you will learn in this online, self-paced course are the stepping stones to success.

 

• How search engines rank Web pages; what an algorithm is; how SEO techniques affect search engine indexing; challenges search engines face; and SEO Best Practices

• Poor quality links (including link farms), identify good quality links, and identify good sources for links

• Research, find, and identify the right keywords for your marketing campaign. With this knowledge, you will be able to develop performance goals and set up a framework to help measure future success

• Prepare your site to achieve better rankings and support theme, relevancy for your keywords, and have a base of knowledge to lead you into more advanced topics

• Copywriting for the Web as well as the basic differences between writing for organic search and writing pay-per-click ads

• The roadblocks that will stop the search engines from indexing your site’s contents or other potential content related issues

• When you need to submit your Website to search engines, and when you don’t. As well as which submission activities are best practices and which should be avoided. We will also cover bulk submission using the new Sitemaps protocol. Sitemaps provide an easy way for you to inform search engines about the Web pages on your site that are available for crawling

• Pay-per-click (PPC) advertising programs work

• Set-up and management of a pay-per-click (PPC) advertising program

• Innovations such as social networking sites, video search, mobile search, pay-by-call advertising, search engine reputation management, and more

• Intellectual property issues

• A wide array of tools, forums, newsletters, and blogs to aid you as you continue your Search Marketing education

• And more