MODULE 1: THE MANY WAYS TO EXPLOIT GDN TARGETING

• Behavioral targeting deep dive – “The future of the internet”
• How to use Google’s newest feature ‘customer match’ email lists
• Managed placements explained & where to find them
• How to use the super-powerful Contextual targeting options the right way
• How to get clicks for pennies & CTRs over 20% (hint, it’s not YouTube)
• How to leverage your new-found remarketing prowess in your existing search campaigns

MODULE 2: BUILDING YOUR CAMPAIGNS THE RIGHT WAY FROM THE GROUND UP

• The slow way
• The fast way
• the automatic way (the future is here!)
• Bid and Budget management tips from the pros
• The only 2 paid tools you’ll need for ongoing GDN management
• A deep dive into AdWords Editor’s more profitable, traffic-pulling features

MODULE 3: HOW TO CONSTRUCT YOUR OFFERS, LANDING PAGES & AD DESIGN

• The power of a big-ticket backend…how to leverage the power of compound interest with the Display Network
• Behind the scenes of a multi-million-dollar Display Network funnel
• The good, the bad and the ugly…example landing pages
• Steal Mike’s landing page checklist
• The importance of keeping your visitors happy & why ‘scent’ is important
• How to test different ad designs without wasting time and money
• Where to ‘borrow’ ideas for interesting ad design
• The single most important ad size

MODULE 4: HOW TO PLAN & MEASURE FOR SUCCESS

• How to tie your display strategy to your big-picture business goals and not get mired in the quicksand of AdWords minutia
• How to track conversions quickly, accurately and painlessly
• The “optimum conversion rate” you must achieve…and why you’ll sputter and flail to reach profitability if you don’t
• Steal Mike’s conversion audit checklist
• Google’s Tag Manager. Should you use it? Why, and most importantly, how?
• How to use call tracking to maximize conversions